One of them owns the machine. The other owns your email address.
Almost every buyer of used machinery deals with both kinds of seller without ever being told which is which. Both can be perfectly honest. They just cannot do the same things for you, and the difference shows up at the worst possible moment.
A dealer owns the machine. It is standing in a yard they control. They can walk out this afternoon, photograph the hour meter, start it, film the hydraulics working and send it to you within the hour.
A broker does not own the machine. They pass your enquiry to whoever does, add a margin and pass the answer back. Everything you ask has to travel through them, and so does everything that goes wrong.
A dealer answers all five in a day. A broker starts explaining why each one is complicated.
A broker adds a layer of margin you cannot see. More importantly, they cannot fix a problem they are not standing next to. If the machine is not what the photographs showed, your recourse runs through somebody who never had the machine in the first place.
When you want something nobody holds in stock and you need somebody to go looking. That is a real service and worth paying for. The mistake is paying a broker price for a machine that is sitting in a yard you could have bought from directly.
We own what we sell. Our machines are in our own yards at Mohammedia in Morocco and Qingdao in China, which is why every listing has its own photographs, its real hours and its price. When we do not have something, we say so and we go and source it, and we tell you that is what we are doing.
What people want to know once they realise not every seller owns the machine.
Photograph today, video running, your own inspector, what else is in the yard, who takes the money. We answer all five.